Kanalytics Unveils Krumour For Listed Cos

New Delhi: Media insights firm Kanalytics announced that it has deployed a specialised dashboard called ‘Krumour’ that offers advanced tools to help listed entities track and manage market rumours following regulator Sebi’s enhanced regulatory compliance for the large listed firms.

This came after the Securities and Exchange Board of India (Sebi), in May, notified an amendment to the Listing Obligations and Disclosure Requirements (LODR) rules requiring large listed companies to confirm or deny any market rumour reported in the mainstream media within 24 hours of the reporting. The framework is aimed at protecting retail investors, who often suffer losses due to share price volatility. Following this, the top 100 listed entities began verifying market rumours from June 1 this year, while an additional 150 (or top 250) listed entities will follow suit from December 1 onwards.

The new Sebi framework requires companies to integrate tech-based solutions and engage external agencies to track and identify news reported in mainstream media and digital news sources.